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It was February 14th, 2012 when this now-famous “gentleman” earned his name. If you don’t know the story about this guy you’re either new to the area, a social media moron or live under a rock. Mr AssClown is no Sweet Brown or Substitute Teacher but for Delaware this story went viral within hours when I first posted the happenstances on the FranksWine.com facebook page. According to Facebook insights there were 38,183 impressions as of today… thanks in part to DelawareOnline blogger Patricia Talorico when she picked up the story and wrote “Don’t Mess with Frank!” the same day.
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| Poorly-dressed AssClown Steals Wine! |
When I uploaded the story onto the FranksWine YouTube channel 963 viewers saw the video of Mr Assclown walking out with a bottle of what is now affectionately known as AssClown Cab… which by the way our sales on that wine increased by 1,650% in the 30 days following!
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| Where are you, Mr AssClown? |
Two weeks later I offered a bounty via this YouTube video (a 12 bottle case of AssClown Cabernet Sauvignon!) on the whereabouts of Mr Assclown… not a peep from anyone.
Recap…
Mr AssClown is still out on the lamb. There’s not a week that has gone by without someone asking me, “Hey Frank, you ever catch that AssClown?” As of today I officially withdraw my bounty. At this point I just want to meet Mr AssClown, shake his hand, and thank him for all the great exposure and fun we’ve had at his expense!
I have defaced over 600 bottles of Tuck Beckstoffer 2010 Est 75 Cabernet Sauvignon this past year and I’m still at it. If you haven’t tasted this wine do yourself a favor… Mr AssClown knows his reds!
At last year’s Frank’s Golden Wine Event we even had a name tag made up for Mr AssClown in anticipation of him accepting my invitation and 2 complimentary tickets to our sold out event… he was a no show.
I’m sure you’ve seen our gift note bottle tags in our shop, but have your seen this one?! Good friend Anne Riley of North Star Design who creates all of our tags came up with this beauty in celebration of Mr AssClown… yeah, he rocks!
Here’s a clever graphic that Stephen Webb of ZZHouse Design Studio in Newark created. He also made up a stack of 8 1/2″ x 11″ stickers of this image which started popping up on telephone poles all around New Castle County… oh my.
It still blows me away that with the tens of thousands of impressions of Mr AssClown this past year that NO ONE knows who he is. Memo to Mr AssClown: If you’re that good about hiding and withholding your identity why settle with a $25 bottle of wine? You’ve got it in you to be a great Mob Boss and go underground. Yup… a true AssClown!
The 2010 is a blend of vineyards from Lake and Napa Counties. Beckstoffer finds these diverse, high quality vineyards to compliment one another perfectly. The high altitude rocky vineyard sites in Lake County deliver angularity, complexity and austerity while the Napa Valley fruit provides deep concentration and focus.
This wine is dense and tremendously focused, with a wonderful nose and palate of cedar, blueberry, saddle leather and white pepper. The finish showcases a perfect balance of acid, tannin and sweet toasted oak. Meticulous, detail oriented winemaking and complete attention to detail has produced a wine of tremendous presence and complexity that must be tasted to be believed… just ask Mr Assclown!
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